As always, the design team led by Scott Johnston has come up with great ideas and designs for 2014 such as a new Marc Johnson shoe. The model is very simple which is exactly what Marc Johnson seems to like about footwear. In addition with the Madrid comes a rather technical model that features Lakai’s XLK cupsole. The lateral and heel area is made out of air-permeable material and has a welded flare.
Adidas, like every year, presented very appealing and stylish new colorways of known models such as the just-released Silas SLR and the very popular Busenitz vulc. One of adidas Skateboarding’s highlights at the tradeshow proved to be the ZX vulc. The model is inspired by the ZX running shoe series from the 80s and has now been adapted and reformed to skateboarding needs. In addition to the shoe models, the adidas booth offered a wide range of clothing to be released throughout the year such as jackets, T-shirts and shirts.
Supra showcased established models such as the Ellington in, for Supra’s standards, rather modest colors. A focus next year is on the Terry Kennedy Pro model, the Stacks and Stacks vulc. We have already looked at the Stacks vulc in more detail and you’ll be able to read the result soon on weartested.
Dekline is known for their plain and simple designs. Up until now, they were almost exclusively defined by vulcanized soles and narrow, shallow cuts. Now Dekline has followed the trend towards cupsole models and brings to the table a model that stands out from their usual collection, the Dalton.