Etnies revealed at the Bright Tradeshow a mix of both very technical and classical models. Etnies has extended the Marana “Bloodline” with the introduction of a vulcanized Marana version, as well as an even more technical Marana model.
After Emerica’s perpetual streak of releasing new models in the last two years, it was deemed time to facelift a model, or two. Righteously so, the Reynolds and the popular Bryan Herman Pro Model “G6” have been updated with a classic vulcanized sole. Thus, the Emerica collection has broadened even more and the #HigherQuality campaign starts this year in the next round.
HUF has outgrown the small shop in San Francisco for several years now and has earned their place in the skateboard universe with not only their clothes, but also their shoe collection. Last year, the team has expanded with the addition of Austyn Gillette and Dylan Rieder. Dylan is known for his extravagant shoe and clothing style, most notably after the release of his model with pre-HUF sponsor, Gravis. HUF was not afraid to back Dylan’s style and has helped design him another unconventional model. In addition, HUF showcased new colors for the already established shoe models and new additions to their clothing collection.
Vans had one of the largest booths and focused, like many other companies at Bright, on already established models for fall 2014. Our focuses were mainly on the Chima Pro and the recently released Gilbert Crocket Pro model. However, a new model that will be introduced this year will be the AV Classic, an Anthony van Engelen signature shoe. The model features a classic design with a lot of hidden technological attributes such as a Duracap element in the typical ollie-hole area.
DVS is fully back and that will continue in 2014. They were one of the few companies that presented several new models, including a new model for Chocolate Pro, Chico Brenes. Likewise, Torey Pudwill will get a shoe that comes with a Velcro closure which is aimed to protect the laces and also improve the stability.
Part 2 coming soon…