Over the past decade, corporate brands have significantly influenced the skate shoe industry through pro signings, technical innovations, and significant investments. However, this influence often carries the weight of their broader brand legacy beyond skateboarding. When two seemingly unrelated worlds, such as skateboarding and mainstream sports, intersect, there can be initial skepticism. Yet, other sports…
It’s common for brands to tweak new models after releasing, making subtle adjustments and using new materials to enhance the shoe as time passes on. Earlier last year, New Balance Numeric introduced Franky Villani’s pro model, the 417, in a mid-top silhouette. We put this sleek shoe to the test and were impressed by the…
All skate shoe companies have that one team shoe that’s been adopted as one of the go-to choices for all-around durability, cushioning, grip and comfort. For NB#, that model is the 440; a retro 70’s inspired silhouette released six years ago that has seen many reiterations over the years including pro colorways by Tom Knox,…
As we recount the past decade of skateboarding and reflect on the rapid development of the European skate scene, it’s easy to notice that some of the most interesting videos of street skating we’ve seen the last five years from the European continent have come from the land of Bangers & Mash. When we think…
One of the most iconic models from the New Balance product line is the 574; a shoe originally designed for running and released in 1988 but was soon adopted by the mass as a comfortable, clean, straightforward lifestyle shoe offered at a reasonable price point. Nowadays, it’s become a classic staple for any sneaker head’s…
Franky Villani is the type of skater that can join any type of session, throw down a heavy bag of tricks mixed in with some improv. Over the course of these few years, Franky Villani has solidified his name among this generation of skaters as one of the most diverse and creative skaters out now,…
It’s safe to say Tiago Lemos has cemented himself as one of the greatest today in terms of pop, style and footage production. Anytime we can get a clip of Tiago, it’s a treat. Whether it may be through his fit, or his selection of tricks, Tiago’s skating brings a taste of nostalgia that’s been…
If there’s one thing New Balance Numeric has been profoundly consistent with since the start of their skate program, it’s that they continue to develop new technology for their footwear line designed specifically for skateboarding. That, combined with their awesome short ad commercials, has been keeping skaters on their toes, anticipating the newest model release….
Roughly two years ago, we had the opportunity to weartest Brandon Westgate’s first signature New Balance Numeric shoe, the 913, which you can read here. The shoe was a technical advancement for New Balance Numeric’s skate product line and opened the gates of innovative expression for both Brandon Westgate and New Balance Numeric designer, Jeff…
It’s been more than two years since we’ve written and tested Tiago’s first pro model shoe from DC. Since then, Tiago’s continued his rampage, dropping video parts, constantly impressing everyone with IG video clips and leaving DC to enter the heavy roster on New Balance Numeric. Not to mention, Tiago’s been a consistent footy machine…
At only 24 years old, Jamie Foy is built like a trojan warrior, ready to destroy any handrail in his path. Originally from Florida, he burst onto the scene a few years ago dropping four video parts and captivating everyone’s attention with gnarly handrail tricks done with effortless style. No one knew who he was…
Whenever a pro model comes out, it sparks everyone’s interest because we know that the shoe’s been tailored for a specific skater’s style. Whether it’s from a styling perspective, or from a technical standpoint, a signature shoe is the product of personal feedback from our beloved professional skateboarder with the company’s R&D team. That’s why…
