Roughly two years ago, we had the opportunity to weartest Brandon Westgate’s first signature New Balance Numeric shoe, the 913, which you can read here. The shoe was a technical advancement for New Balance Numeric’s skate product line and opened the gates of innovative expression for both Brandon Westgate and New Balance Numeric designer, Jeff…
It’s a bold move to start a brand new skate shoe company in this current marketplace. Finding the right designers, material sourcing, distribution and figuring out the “marketing” needed to stick out among the corporate giants almost seems a challenge not worth tackling. Countless smaller skater owned brands have tried over the years, with a…
We’ve been a huge fan of Lucas’ skating and pro models since our first review of the Lucas Pro back in 2012. Our most recent review (if 2016 counts as recent), and one of our favorite shoes ever skated, was his updated Lucas Premiere ADV shoe, for which we held a Weartested session in Shanghai,…
There’s no doubt that Nyjah is a game changer in the skate scene, and as a polarizing character with love and hate on both sides of the spectrum, one thing’s for sure: Nyjah fucking sends it. He’s been destroying since the early days on Element, and he’s evolved into one of the best skaters in…
It’s been more than two years since we’ve written and tested Tiago’s first pro model shoe from DC. Since then, Tiago’s continued his rampage, dropping video parts, constantly impressing everyone with IG video clips and leaving DC to enter the heavy roster on New Balance Numeric. Not to mention, Tiago’s been a consistent footy machine…
All we can say is, we can’t believe it took this long for Shane’s official pro model to finally come out. But with that statement, we’re also highlighting the fact that Shane is undoubtedly one of the best professional skateboarders out today, who has put in incredible work ethic into his skate career and is…
When P-rod left his long time sponsor Plan B skateboards in 2013, the world was buzzing on his next move. Fans and skate-heads alike were asking which board company had talked a sweet deal to lock him down. Yet in 2014, P-Rod announced the start of his new brand and company, Primitive Skateboarding. As someone…
Stevie Perez really came onto the scene in a time when standout parts from full videos truly excited the skaters around the world. In 2012, the highly anticipated Pretty Sweet video from Girl and Chocolate dropped, and Stevie’s part opened up right after Chocolate’s OG’s Kenny Anderson, Gino Iannucci, Daniel Castillo, Christ Roberts and Justin…
If you’ve seen Elijah Berle’s video parts, you know he oozes a brilliant confidence in his raw skating style. If there’s any historical torch to pass along to a new generation of Santa Monica skaters, it damn well should be in the hands of Elijah. This Southern California native has come a long way since…
When it comes to the HUF team, it’s style first and foremost. If you ever doubt why a certain skater is on the squad, you need to get checked; each and every skater that’s been drafted to the skate roster has a unique style of their own and must be approved by Huf himself, which…
Whenever a pro model comes out, it sparks everyone’s interest because we know that the shoe’s been tailored for a specific skater’s style. Whether it’s from a styling perspective, or from a technical standpoint, a signature shoe is the product of personal feedback from our beloved professional skateboarder with the company’s R&D team. That’s why…
Skateboarding is constantly developing, not only due to its creative community’s drive but also due to external influences. In the 90s and early 2000s skateboard products were almost exclusively available in core skate shops. With the rise of e-commerce and brands constantly looking into expanding their sales channels outside of core skate shops, the concept…
