“In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very ‘do-it-yourself’ approach that came along with skateboarding, Hufnagel saw an…
Dylan’s mark on skateboarding culture is not only attributed to the progressive parts he’s put out for Osiris, Transworld, Gravis, Alien Workshop and Supreme, but also to the influence of style on and off the board among skaters across the globe. Watching the Dylan Gravis Part, it’s evident that his skate mentality is a balanced…
Stevie Perez really came onto the scene in a time when standout parts from full videos truly excited the skaters around the world. In 2012, the highly anticipated Pretty Sweet video from Girl and Chocolate dropped, and Stevie’s part opened up right after Chocolate’s OG’s Kenny Anderson, Gino Iannucci, Daniel Castillo, Christ Roberts and Justin…
If you’ve seen Elijah Berle’s video parts, you know he oozes a brilliant confidence in his raw skating style. If there’s any historical torch to pass along to a new generation of Santa Monica skaters, it damn well should be in the hands of Elijah. This Southern California native has come a long way since…
When it comes to the HUF team, it’s style first and foremost. If you ever doubt why a certain skater is on the squad, you need to get checked; each and every skater that’s been drafted to the skate roster has a unique style of their own and must be approved by Huf himself, which…
Whenever a pro model comes out, it sparks everyone’s interest because we know that the shoe’s been tailored for a specific skater’s style. Whether it’s from a styling perspective, or from a technical standpoint, a signature shoe is the product of personal feedback from our beloved professional skateboarder with the company’s R&D team. That’s why…
Skateboarding is constantly developing, not only due to its creative community’s drive but also due to external influences. In the 90s and early 2000s skateboard products were almost exclusively available in core skate shops. With the rise of e-commerce and brands constantly looking into expanding their sales channels outside of core skate shops, the concept…
