Skateboarding is constantly developing, not only due to its creative community’s drive but also due to external influences. In the 90s and early 2000s skateboard products were almost exclusively available in core skate shops. With the rise of e-commerce and brands constantly looking into expanding their sales channels outside of core skate shops, the concept…
As you know, HUF is led by San Francisco legend Keith Hufnagel, who has put 16 years of blood, sweat, and tears into transforming the brand into a global company. That’s right. 16 years ago, HUF was created. Over these 16 years, HUF has built an impressive roster of team riders, introduced a huge product…
In a time where Artificial Intelligence is developing faster than humanity’s actual needs for it, it only makes sense to update everything else in our lives to the highest quality of standard expected. There’s no need to reinvent the wheel, but it is becoming more prevalent to reinvent classics, and in the case of Weartested…
It’s been a while since we’ve come across a technical skate shoe that draws the majority of it’s innovative construction from a classic running shoe silhouette. But once the New Balance Numeric 420’s photos leaked online, we had to get our hands on a pair to test. The New Balance Numeric skate team has been…
“No gimmicks. We’re not here for the show. Skateboarding denim designed by skateboarders for skateboarders.” These words have held down the fine-tuned execution of skateboarding’s newest denim company, 19.91 denim. In a time of big corporate goliaths entering and dominating the skateboard industry, it is a huge risk for a young David to start something…
The Bay Area of Northern California breeds some of the most influential icons in the world that become the driving force behind a cultural explosion. Mac Dre for the Hyphy Movement, Harvey Milk for LGBTQ rights, and Apple for the Silicon Valley are just a few examples to wrap your head around. But when it…
