Stevie Perez really came onto the scene in a time when standout parts from full videos truly excited the skaters around the world. In 2012, the highly anticipated Pretty Sweet video from Girl and Chocolate dropped, and Stevie’s part opened up right after Chocolate’s OG’s Kenny Anderson, Gino Iannucci, Daniel Castillo, Christ Roberts and Justin…
If you’ve seen Elijah Berle’s video parts, you know he oozes a brilliant confidence in his raw skating style. If there’s any historical torch to pass along to a new generation of Santa Monica skaters, it damn well should be in the hands of Elijah. This Southern California native has come a long way since…
When it comes to the HUF team, it’s style first and foremost. If you ever doubt why a certain skater is on the squad, you need to get checked; each and every skater that’s been drafted to the skate roster has a unique style of their own and must be approved by Huf himself, which…
Whenever a pro model comes out, it sparks everyone’s interest because we know that the shoe’s been tailored for a specific skater’s style. Whether it’s from a styling perspective, or from a technical standpoint, a signature shoe is the product of personal feedback from our beloved professional skateboarder with the company’s R&D team. That’s why…
Skateboarding is constantly developing, not only due to its creative community’s drive but also due to external influences. In the 90s and early 2000s skateboard products were almost exclusively available in core skate shops. With the rise of e-commerce and brands constantly looking into expanding their sales channels outside of core skate shops, the concept…
As you know, HUF is led by San Francisco legend Keith Hufnagel, who has put 16 years of blood, sweat, and tears into transforming the brand into a global company. That’s right. 16 years ago, HUF was created. Over these 16 years, HUF has built an impressive roster of team riders, introduced a huge product…
