Supra has had some mixed publicity lately, mostly because they, along with Kr3w, have recently been acquired by K-Swiss. While its not that uncommon amongst skate brands to have investors, it can be sensed that skaters are a bit wary. On the other hand, Supra has been pushing core-skateshops with their exclusive CrownCoalition program for…
Over the course of many years, Supra Footwear slowly found itself divert away from the skateboard scene and onto many other lucrative markets. They never forgot their skateboarding roots, but its undeniable that they somehow shifted their focus for some time, especially with the lack of any new skate models being developed. After Lil WayneΒ΄s…
Well, we all have to admit it: in the wake of Lil Wayne shoe lines, questionable collaborations and weird music βcelebritiesβ endorsing Supra, its easy to forget its skateboarding roots. Supra uses its hype to support skateboarding as much as they can, and who could refuse the offer to be flown to Barcelona in the…
Lakai As always, the design team led by Scott Johnston has come up with great ideas and designs for 2014 such as a new Marc Johnson shoe. The model is very simple which is exactly what Marc Johnson seems to like about footwear. In addition with the Madrid comes a rather technical model that features…
Last but not least, part III of the weartested Bright recap. Have a look at part II here and part I here. Supra With probably the longest shelves and a shoe for everybody, Supra’s booth generated a lot of traffic. besides the recent releases of 2012 in updated colorways, they introduced a vulcanised version of…
